Humanity has an exquisite method of banding collectively in occasions of turmoil – the extra lucky serving to the needy, the overworked, the deprived. Whereas it’s simple to get misplaced within the every day COVID-19 headlines and statistics, it’s essential to acknowledge that there’s a variety of good happening on the earth.

I’m proud to current Insperity’s new weblog collection, Good Enterprise, showcasing firms which have tailored to satisfy the wants of this unsure time and to present again to their communities. Let these tales be a beacon of compassion, hope and optimism that collectively we’ll persevere and work towards a brighter tomorrow. – Larry Shaffer, senior vp of selling and enterprise improvement

Stella Victor’s small enterprise was all of the sudden in hassle.

For 5 years, the Haitian American entrepreneur’s dwelling
restore service, Repair My Repairs, has served Atlanta-area clients who want
plumbing, flooring and electrical work achieved on their properties and rental

Deemed an “important” enterprise on the outset of the COVID-19
pandemic, Repair My Repairs continued working because the stay-at-home order
shuttered a lot of town.

Then Victor’s firm truck broke down.

It wanted pricey repairs, leaving her with no technique to reply service calls. With out a direct infusion of money, the shut-in senior residents Victor companies could be with out A/C or plumbing, and her enterprise could be hampered.


We each noticed the chance if extra ladies acquired entry to capital, loans, networks and mentorship.

Victor, like greater than 50,000 small
companies nationwide, turned to Good day Alice’s COVID-19 Enterprise for All
Emergency Grant program. With the nation shut down and her truck damaged, she
submitted a request for $10,000.

Good day Alice is a social enterprise and digital neighborhood that
helps enterprise house owners discover networking, assist and funding. Providing monetary
help to firms struggling amid the pandemic is a pure extension of
their mission to foster small companies – notably folks of coloration,
veterans, the LGBTQ+ neighborhood and folks with disabilities.

Connecting enterprise house owners to alternatives

At Good day Alice, the plan was all the time to assist small companies by connecting the house owners with the sources they want.

When Peace Corps and U.N. veteran Elizabeth Gore first met
entrepreneur Carolyn Rodz 11 years in the past, they bonded over their concern that
ladies have been being shut out of enterprise alternatives.

“I saved seeing ladies’s lack of entry, whether or not in different
international locations the place perhaps they couldn’t personal land or again dwelling the place ladies are solely
getting 2% of enterprise capital,” mentioned Gore.

Rodz skilled firsthand the distinction entry to funding and assist could make. “Her first firm failed and her second was very profitable, and it was actually about entry,” Gore mentioned. “Identical individual, similar data. We each noticed the chance if extra ladies acquired entry to capital, loans, networks and mentorship.”

In 2016, Gore and Rodz launched an all-virtual enterprise
accelerator for ladies enterprise house owners all over the world. Since its inception,
the accelerator has raised greater than $65 million for taking part startups.

Over time, Gore and Rodz expanded the
accelerator into what Good day Alice is at present: a social enterprise that, with the
help of synthetic intelligence and machine studying algorithms, supplies
sources and funding tailor-made to the particular wants of the small enterprise house owners
of their neighborhood.

Their Enterprise for All grant initiative was the centerpiece of Good day Alice’s marketing campaign to fund and assist these small companies.

Carolyn Rodz (left) and Elizabeth Gore (proper) based Good day Alice in 2011 with the mission of serving to enterprise house owners discover networking, assist and funding – notably folks of coloration, veterans, the LGBTQ+ neighborhood and folks with disabilities. Picture credit score: Pocho Sanchez

Grand plans and a worldwide disruption

Enterprise for All was able to roll out in early March 2020 with $250,000 in grant cash for enterprise house owners who didn’t produce other entry to capital. Celebrities Gwyneth Paltrow, Kristen Bell and Pitbull – all recognized for his or her respective entrepreneurial pursuits – joined different enterprise luminaries to mentor grant recipients.

For the launch, Good day Alice was ready to make a splash in
Austin, at one of many world’s foremost networking occasions. “We put the most important
advertising funding we’ve ever achieved into South by Southwest (SXSW) … It was a
huge wager for us,” Gore recalled

After which got here COVID-19 and the unprecedented world

“The identical factor occurred to us that occurred to each
enterprise in America,” mentioned Gore. Considerations concerning the unfold of the brand new
coronavirus prompted officers to close issues down.

In the meantime, town of Austin’s determination to cancel SXSW was
a wake-up name for the enterprise neighborhood.

“I watched our $280,000 construct [for SXSW] get shredded. At
the identical time, Good day Alice began getting inundated, not simply by our current
neighborhood of enterprise house owners, however tons of of 1000’s of different enterprise
house owners asking, ‘What does this imply?’”

Amid the pandemic, Good day Alice, like many U.S. companies,
confronted layoffs and cutbacks.

“We misplaced fairly a bit of money in that first month, and we
know that money goes to be tight the second half of the yr.

Regardless of the setbacks, they centered on how Good day Alice may
be of service to their neighborhood.

A quick pivot to supporting small companies in disaster

Gore and Rodz huddled with their board and buyers to
determine how Good day Alice may assist. “We already had the machine studying and the
code in place to match house owners with sources. We’d simply should make it
very COVID-specific.”

Inside days, they constructed Good day Alice’s COVID-19 Enterprise Useful resource Heart
to offer data on native guidelines, SBA loans and different monetary support. With
particular sections devoted to Hispanic
and Latino enterprise house owners and military-connected
entrepreneurs, the web middle can be a discussion board for Good day Alice’s on-line
neighborhood to share suggestions with others by location and trade.

Gore and Rodz began internet hosting a number of every day webinars to
assist house owners navigate the federal Paycheck Safety Program utility
course of. What they heard, again and again, was that the method was full of
roadblocks for the smallest companies.

“There’s simply not sufficient funding on the market for folks proper
now,” Gore mentioned. Among the individuals who need assistance “have nice funds and so they
want such a small quantity of capital to maintain going.”


That is an extremely isolating time for enterprise house owners. You’re making the toughest selections of your life caught in your front room, probably together with your youngsters crawling throughout you.

So, Good day Alice leveraged its Enterprise for All grant program and began elevating extra funds to get money to struggling companies.

The COVID-19 Enterprise for All Emergency Grant program launched with assist from eBay, Verizon and Silicon Valley Financial institution. Inside just a few weeks, they’d acquired greater than 50,000 vetted functions for $10,000 grants – together with the one from Stella Victor.

Sure, Victor acquired funds to restore the Repair My Repairs
truck. It’s again on the job now, serving to seniors and different shoppers in Atlanta
keep protected at dwelling.

Along with serving to Victor, different grants have helped:

  • A sleepwear enterprise
    in Los Angeles that’s pivoted to provide PPE for well being care staff
  • A string instrument
    store in El Paso that serves orchestra college students and academics
  • A New York-based
    restaurant that’s promoting bento field takeout meals whereas its eating room is

To this point, two rounds of grants have been awarded. This system
continues to be accepting functions, and Good day Alice is “fundraising like loopy” to
award extra grants.

In it collectively

Whereas disaster administration and emergency
funding wasn’t Good day Alice’s  supposed
mission, the group and its founders are uniquely positioned to have an
outsized impression on the small enterprise neighborhood. By offering funding and
recommendation, Good day Alice helps struggling companies navigate this notably
turbulent interval.

“I wish to acknowledge that it’s not all inspiration, and
persons are making powerful selections proper now,” Gore mentioned.

 Many companies have
been pressured to create, in short-order, a complete new marketing strategy.

“The place are your clients?” she requested, riddling off a
development of thought many enterprise house owners should discover. “How are they going
to buy sooner or later? The place is there alternative?”

All firms, giant and small, have needed to pivot to some
diploma. The excellent news for small companies, Gore mentioned, is that they are often nimble,
transfer sooner and decide up new clients.

As enterprise house owners make these troublesome decisions, Gore needs
Good day Alice to function information and liaison to a extra affluent tomorrow.

“That is an extremely isolating time for enterprise house owners.
You’re making the toughest selections of your life caught in your front room,
probably together with your youngsters crawling throughout you. We’re right here to attach you with
different enterprise house owners and to assist as a lot as we are able to.”

To learn extra tales about Insperity shoppers making a distinction of their communities – like Good day Alice’s mission of supporting small companies – please go to our Neighborhood Heroes web page.