It is a new 12 months, which regularly means new, aggressive hiring objectives. If that is your state of affairs, you might wish to think about investing in your employer branding efforts – which might play a essential function in your expertise acquisition technique and have a huge impact on the candidate journey. For inspiration, we introduced collectively just a few specialists to share how they approached the conception and execution of genuine employer branding packages. The panelists included:

  • Anna Sayre, Director, Employer Model Advertising at The Commerce Desk‍
  • Colleen Finnegan, Senior Supervisor, Employer Model & Recruitment Advertising at Instacart‍
  • Tarek Pertew, Chief Inventive Officer at Uncubed

Try the total  recap under. For extra nice HR Webinars, keep in contact by way of our Sources web page.

Why employer model is necessary

Earlier than we dive into program concepts, let’s first set up why employer model is so necessary. In as we speak’s aggressive job market, workers are now not simply searching for a spot to gather a paycheck – they’re searching for a spot the place they are often supplied a beautiful compensation and advantages bundle, give attention to their private {and professional} development, and produce their complete selves to work. 

Given that almost all of job seekers flip to third-party websites – similar to Glassdoor – to find details about potential employers, your organization’s model notion and repute is extra essential than ever! 

Employer model program concepts 

Now that we have now a strong understanding of the function that employer model performs in expertise acquisition, we wish to share just a few of this system concepts that our panelists have applied at their organizations. You’ll discover that many of those initiatives are low-hanging fruit that you could introduce at your organization as properly.

The Commerce Desk

Employer Model Collective

The Commerce Desk shaped a bunch referred to as the Employer Model Collective and is comprised of people throughout the expertise acquisition, advertising and marketing, and other people operations groups to faucet into everybody’s areas of experience. The aim of the Collective is to get employer branding initiatives off the bottom, make certain everybody internally understands why this exists and is aligned on the narrative, after which take this system externally. The group, Anna describes it, “makes positive everyone seems to be singing from the identical tune sheet.”

Visible Values

When The Commerce Desk launched its new values, they employed illustrators from areas the place they’ve places of work and created visible representations of their new pillars which can be genuine to their tradition. However they didn’t cease there. They embedded these values on swag to maintain them prime of thoughts for workers. For instance, the crew printed their values on postcards and encourages their workers to write down and ship handwritten notes to one another – whether or not it’s for a “thanks” notice or to share a kudos!


Video Belongings

Chances are you’ll be questioning how corporations with distant workforces hold their employer model narrative constant. It is a big a part of the narrative at Uncubed, in order that they’re presently engaged on a video collection. The corporate’s video crew lately filmed Tarek and the management crew at their houses to share a behind-the-scenes look into their distant work lives. It is a highly effective asset as a result of it not solely reveals one of many nice advantages of working at Uncubed, however it’s additionally a really private method to join with the management crew and is restricted to their tradition. 


Sage Recommendation

Instacart, being a grocery supply firm, is large on food-related puns and can be recognized for its considerate, type, and empathetic workers. To merge these two necessary elements of their model, the crew created “Sage Recommendation,” a social collection that highlights workers, the knowledge they dwell by, and their favourite grocery retailer merchandise. This marketing campaign lives throughout social channels, job boards, our careers website, and inner screens. It has confirmed to be a good way to acknowledge workers humanize the model, lean into their distinctive tradition.

Recruiter Pitch Deck and Coaching

Instacart additionally developed a deck and coaching module that provides recruiters and hiring managers a constant, thrilling, partaking, and simply repeatable narrative to reply the query “why Instacart?” Colleen and her crew rolled this out to the crew, together with an improv coaching, and will probably be translating the deck into L&D modules as properly. Consequently, Instacart recruiters reference this on calls each day, and it has been included into recruiter onboarding and coaching as properly. 

We hope these examples encourage you to get began by yourself genuine employer branding program this 12 months! To be taught extra about how Blueboard can assist and get in contact with our crew, merely attain out to request a demo.

Keep tuned for extra useful webinars and upcoming occasions right here on our Sources web page – we will’t wait to see you once more on-line!

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